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AC Milan unveil ‘NBA-style’ pitchside seats at San Siro between dugouts

AC Milan are embarking on a groundbreaking endeavour to revolutionise the spectator experience at the historic San Siro stadium.

Drawing inspiration from the electrifying atmosphere of NBA courtside seats, the Rossoneri are introducing new seating arrangements between the dugouts, promising fans an unparalleled view of the action on the pitch.

This innovative initiative aims to bring supporters closer to the game than ever before, mirroring the intimacy and excitement of basketball games where fans are mere feet away from the players.

The introduction of these new seats marks a significant departure from traditional stadium layouts, prioritising proximity and engagement for spectators.

The allure of these prime seats extends beyond just the view of the game. AC Milan is elevating the matchday experience by offering padded seats for comfort and convenience, as well as a private concierge service to cater to the needs of attendees.

The front row seats will give the fans an immersive view of the players (Image: AC Milan)

These luxurious amenities aim to enhance the overall enjoyment of fans, creating a VIP atmosphere reminiscent of high-profile sporting events around the world.

The unveiling of the new seating arrangement coincided with AC Milan’s recent Europa League victory over Roma, providing fans with a firsthand experience of this innovative concept.

Among the inaugural guests were Italian rap sensations Ghali and Blanco, reflecting the club’s ambition to attract diverse audiences and create a vibrant atmosphere akin to the star-studded ambience of NBA games.

AC Milan’s initiative follows in the footsteps of other football clubs seeking to redefine the stadium experience.

Manchester City’s Etihad Stadium boasts the exclusive ‘Tunnel Club,’ where fans can witness players’ pre-match rituals through a glass tunnel while indulging in premium hospitality services.

These ventures underscore the growing trend among clubs to prioritise fan engagement and enhance the matchday experience beyond the confines of the game itself.

AC Milan call it ‘The Club 1899 Front Row Experience’ (Image: AC Milan)

However, AC Milan’s bold move comes at a pivotal juncture in the club’s history.

Despite the excitement surrounding the introduction of the new seating, the days of San Siro Stadium, the club’s cherished home for nearly a century, may be numbered.

AC Milan has announced plans to bid farewell to the iconic ground, paving the way for the construction of a state-of-the-art 70,000-seater stadium in the southern precincts of the city.

The proposed relocation signifies a monumental shift for both AC Milan and their city rivals, Inter Milan, who share the iconic venue.

With Inter Milan also contemplating plans for a new stadium, the landscape of Italian football is poised for transformation, marking the end of an era for San Siro Stadium and ushering in a new chapter of sporting excellence in Milan.