Newcastle United has announced a significant change in their sponsorship lineup as they welcome Saudi Arabian company Sela as their new shirt sponsor.
The multi-year deal sees Sela replace the previous sponsor, Fun88, as the Premier League side gears up for their much-anticipated return to the Champions League next season.
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This development comes as no surprise since Newcastle United is owned by Saudi Arabia’s Public Investment Fund (PIF), and this partnership is another step towards the club’s global ambitions.
Darren Eales, the club’s chairman, expressed his confidence in Sela as the perfect partner to support Newcastle United both on and off the pitch.
He emphasized the alignment of vision between the two organizations, as they aim to expand their respective brands globally. With a strong emphasis on fan engagement, Newcastle United sought a partner with shared interests, and Sela emerged as an ideal match.
The Saudi Arabian company has a remarkable track record of delivering incredible events and experiences to millions of people over many years.
One notable aspect of this partnership is the collaboration between Newcastle United and Sela in creating a new fan zone area at St James’ Park.
Drawing inspiration from Sela’s exceptional properties elsewhere, the club aims to enhance the matchday experience for their loyal fanbase.
This initiative underscores the importance of fan engagement and highlights the club’s dedication to creating a vibrant and inclusive atmosphere for supporters.
The timing of this sponsorship deal is particularly exciting for both Newcastle United and Sela. Newcastle United’s fourth-place finish in the 2022-23 season, securing qualification for the Champions League after a two-decade absence, has ignited a renewed sense of optimism among fans.
The club’s return to Europe’s premier club competition is a milestone moment, and with Sela’s support, they can leverage this opportunity to further enhance their brand and increase their global reach.
As Newcastle United continues to strengthen its squad and bolster its infrastructure, the partnership with Sela adds another layer of momentum to the club’s progress.
The financial backing and expertise brought by Sela, coupled with the ambition of the club’s ownership, present an exciting prospect for the future of Newcastle United.
The decision to secure a new sponsor reflects the ever-changing landscape of football sponsorship, with clubs seeking partnerships that align with their values and long-term objectives.
As the sport evolves, clubs are looking beyond traditional sponsors and exploring collaborations with companies that can contribute not only financially but also in terms of shared values, innovation, and fan experience.
