Champions League TV Rights Bought In £1.2bn Deal

BT have outbid Sky to retain the Champions League TV rights Twitter / btsportfootball
BT have outbid Sky to retain the Champions League TV rights

BT Sport have retained the exclusive television rights for the Champions League for the next three seasons in a deal worth a reported £1.18bn.

BT managed to hold off rivals Sky once again to retain the rights for both the Champions League and Europa League, meaning viewers will once again be able to watch cringy title cards, awkward guest punditry, and the unbelievable commentary skills of Michael Owen in the Champions League until 2021.

Despite the dropping viewing figures for the competitions in recent years since BT acquired the rights in 2013, the broadcaster have promised to make the Champions League easier to access, with clips and highlights to be made available for free on social media, making going to the toilet that more enjoyable for football fans.

The deal means ITV sport will no longer be able to show highlights of Champions League games after games have finished, meaning the Freeview channel will only have the rights for England international matches. Lucky them.